S40 ENGAGING PRACTICES

Sustained vs Eroding Community Engagement

Louis WR1*, Terry DJ1 and Fielding KS2

1. School of Psychology, University of Queensland, St Lucia, Queensland, Australia
2. School of Social Work and Applied Human Sciences, University of Queensland, Brisbane, Queensland, Australia

The potential benefits of sustained community engagement in the political process are diverse: Conflicts addressed and issues publicly debated in the short term, but also social capital fostered and civic democracy strengthened for the future. One critical issue for sustainable community engagement is whether individuals who become engaged with an issue will maintain commitment over time. Turnover and attrition from community projects and groups reduces efficiency and prevents the development of social capital from long-term relationships. This paper will review existing theories of sustained commitment from sociology, psychology, and political science, and argue that the social psychology of group processes and identity can make a key contribution to the literature. Supporting evidence is drawn from three studies of passive and active war supporters and opponents conducted during and after the invasion of Iraq. High engagement with the political process among war opponents during the war steeply declined subsequently, providing a natural laboratory to test existing theories and models of sustainable community engagement. While political and sociological models of community participation received support in all three studies, psychological identification with the process emerged as a key variable in each case. Moreover, a longitudinal study of activists showed, consistent with social psychological models, that engaging in collective action strengthened psychological identification over time, which reduced the rate of drop-outs. Normative conflicts emerged as key causes of burn-outs in the long term, while efficacy concerns related to conflict framing were the strongest predictors of quick drop-outs by the less committed. The theoretical and social implications of the results will be discussed.

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