Fundraising Success is not Accidental – It’s About Engaging Communities

Zerman DJ¹*, Barzel SM¹*

1. Possibility Australia, Elsternwick, Victoria, Australia

Fundraising success needs innovative strategic planning and community volunteer engagement as competition for donor dollars increases between Not-For-Profit community organisations both in Australia and overseas.

The importance of an organisation’s Mission, Vision and Values to engage community financial and volunteer support of its activities together with the introduction of TEACH (Transparent, Accountable, Ethical, Community Focused and Humanity Benefiting) Fundraising Principles encourages donors to become more engaged with causes and organisations they support.
Using case studies from Australia (Royal Flying Doctor Service of Australia), Brazil (Society of Anglo-Saxon Speakers) and Israel (2 large multi-campus Tel Aviv High Schools) this interactive workshop presentation will explore:

• Why and how people donate
• Why and how volunteers actively support these organisations
• How to encourage long term donor and volunteer relationships
• Organisational and personal storytelling for ongoing community support
• The need for contrarian strategic fundraising to ensure organisational continuity

Participants will be able to take away practical strategies to maximise donor and volunteer support to ensure their organisation’s continuity through creative and innovative engagement activities.

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